Companies may soon be required to be up front with users on what personal information they are collecting and how it will be used, lest they face action from the Federal Trade Commission (FTC). Those are some of the provisions of the Commercial Privacy Bill of Rights Act of 2011, formally introduced on Tuesday by Senators John Kerry (D-MA) and John McCain (R-AZ). The bill also requires companies to offer easy-to-use opt-outs and provide a complaint mechanism to their customer base.
'If there was no law to stop [a] person from collecting or selling that personal information collected, you'd feel beyond violated,' Kerry said during a press conference on Tuesday. 'It goes on unregulated every day in the digital world... Right now, there is no law protecting the information that we share.'
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